Three Namibian cyclists riding ONGUZA road bikes on the hard-packed salt roads in the desert off the coast of Namibia. One rider is on an Eastwind Purple color Holy Fire "road plus" while the others are on the Boomslang Green and Ochre Brown Holy Fire models, respectively. They are racing each other, creating a blur effect in the background of the photo.

Onguza Launch 2022

Created for our launch in 2022, by Ross Garrett and Julian Robinet, production by DarlingTV. 

Made Out Here 2024

What is it about Namibia - and Namibian ingenuity, craftsmanship, and spirit? This film was made in collaboration with Ben Ingham and Julian Robinet. 

It's Still Out There 2024

When 5 crazy Spaniards call us up and say "we're coming to Namibia next month! Let's do something mad!" Made by FC Smith, in collaboration with Velodrom Barcelona. 

Here There Everywhere - SRAM & Miranda Miller 2024

Our friend Miranda Miller wanted to buy a bike, but she wanted to see it being made, from tubes to bike, and then ride it across the desert. Made by Miranda Miller, in partnership with SRAM, film by Graeme Meiklejohn. 

Made in Namibia

Adventure cyclist and storyteller, Josh Reid, visited our factory in 2024.