2022: Launching ONGUZA

In April 2022, we introduced our little brand to the world. ONGUZA started out as an idea that truly world class bicycles could be made in a small dusty town in the middle of Namibia. Working with Ross Garrett, Julian Robinet and their team from Darling Productions in South Africa, we built a campaign that would forever change the way we would look at Namibia, and Namibian-made goods. The team won a Bronze Loerie in 2022 for our launch film and this work has since set the tone for our stories and our brand.